Invention -- Aristotle's Topics of Pleasure

Under the heading of deliberation, Aristotle explains that people are drawn to pleasure and are likely to do (and vote for) anything that brings pleasure. One can build enthmemes out of the list below and one can dilate on any of them to give your audience a brief respite from more tedious topics or to improve their mood. These topics can also be used as a way of condemning a person's actions, to show that they did the wrong they are accused of because it felt good: pleasure is one of the souces of wrong doing, and anyone who would hurt someone because it felt good is a bad person.